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IntelliChoice ranking helps consumers identify the true cost and best value within this year’s Certified Pre-Owned offerings
El Segundo, California – (November 12, 2019) – IntelliChoice, the leading provider of automotive cost and value analysis and part of MotorTrend Group, announced today the winners of the 21st annual IntelliChoice Certified Pre-Owned (CPO) Car Awards. Cadillac took the Best Premium Program Award, and Kia took the Best Popular Program Award. The winners were announced at the Used Car Week 2019 Pre-Owned Con in Las Vegas, NV.
When evaluating vehicles for the CPO car awards, IntelliChoice evaluates a total of 24 manufacturer-backed programs and segments the brands into two different categories—Premium and Popular—which reflect the overall market position and price range of their vehicles. There were 12 Premium brands and 12 Popular brands included in this year’s study. Key components analyzed include extended manufacturer warranties, used car ownership costs, inspection process comprehensiveness, and special financing incentives. Overall, nine areas are assessed.
IntelliChoice continues to help consumers by providing broad visibility into each manufacturer’s program details, cutting through the marketing hype in order to help simplify what would otherwise be a formidable task. Through this analysis shoppers are armed with the information they require to find their next—and best—pre-owned vehicle. In addition to program benefits, IntelliChoice provides Used Cost of Ownership on late-model used vehicles.
IntelliChoice Analyst Debbie Eldridge is pleased with this year’s outcome, “this year we’re excited to feature two new Best Program winners over the 2019 finishers—just another example of the dynamic nature of the industry. Each year manufacturers are making tweaks here and adjustments there that can either hurt them or give them that extra edge over the competition. This year we are seeing just that. Throughout the 2020 CPO analysis period, Kia maintained several special financing options for well-qualified buyers while other programs left the consumer with little to no special offers to choose from. This benefit and a much-improved performance in the used cost of ownership study gave Kia just the push it needed to win the Popular category. As for Cadillac, an improved performance in used ownership costs and its continued offering of special financing programs saw the automaker first to the finish line.”
Cadillac has now won the Brand Value award the last three years in a row and two of the three Premium CPO awards this year, adding the Overall CPO Program award to its three-year-straight win of the Brand Value award.
Top Cadillac performers that helped Cadillac clinch the Brand Value award—a measure of used car brand value and CPO sales market penetration—are the Escalade and XT5, both Luxury Utility vehicles that scored well in IntellChoice’s Best Overall Value of the Year (BOVY) analysis as new cars.